In partnership with the Jockey Club, Greenall’s wanted to give away free G&Ts at their Greenall’s Good Times jazz events taking place at all the big race courses across the country.
Elastic was in charge of making this happen and they called on us to design the look and feel for all the marketing material, which included branding a Land Rover and trailer that served up the drinks. Not a bad brief, so we jumped at the chance.
We took inspiration from the jazz played at the events, creating bespoke illustrations of jazz musicians using the Greenall’s restrained colour palette. The end result was a very clean looking design that captured the laid back vibe of the events but still had the Greenall’s brand very much at its heart.