This campaign was all about helping pubs and bars celebrate St George’s Day 2016 with wonderful Englishness. Working with the fine fellows at Elastic, the experiential marketing agency, we produced a rather spiffing on-trade kit for Bombardier to do just that.
We headed up the art direction for the campaign, coming up with the initial creative concept and taking it through design and on to execution. The imagery focused on brand ambassador and all round top bloke Vic Reeves drinking Bombardier while exclaiming quintessentially English catchphrases. It was all rather good fun of course – bottoms up!