Having successfully created the brand identity for the event’s first outing in Dalston back in 2015, we were asked to come up with the creative concept for their new Hackney Wick venture.
Continuing the urban look and feel of the original creative, we took shots of local Hackney Wick landmarks and produced drawings of them that we then introduced into the logo. The final design looks like the buildings have been ripped out of the earth, bringing the idea of an urban forest to life. We dripped splashes of colour onto the design to represent the different cider flavours.
The concept was used across an extensive range of marketing material, advertising and event creative.
“Jason really grasped this brief and ensured our first major project with a new client was something we could all shout about. The branding translated brilliantly throughout the event site and became the predominant design feature carried through all associated comms.”