Again working with our pals at marketing agency Elastic we were asked to design a bit of marketing kit that the Kopparberg sales guys could leave with bars post meeting. We came up with a small square double-sided brochure with a handy corner bolt that meant pages could easily slide in and out, depending on what the sales teams wanted to include.
The key here was to instantly give bar staff a real sense of the brand – so we kept things real simple. Great photography, minimal copy and a colour palette inspired by the products themselves.
“With a limited provision of brand assets, Jason managed to create a fresh, vibrant and on brand item that was bang on the brief. He was able to deliver the look & feel and key messaging the client was after, to an impressively tight deadline.”